The color stays after the film comes off.
LOVILDS® goes on as a rich tint gel, dries into a peelable film and leaves visible color behind after you remove the film. That is the part that makes this routine different from ordinary daily brow makeup.
- Define once, not from scratch every morningShape the arch, tail and sparse-looking areas before the tint sets.
- Peel away the dried layerNo need to leave a thick gel sitting on your brows all day.
- Let the tint developThe finished color continues to deepen after peeling for a more settled result.
Apply. Dry. Peel. Reveal.
The tutorial below shows the actual peel-off process. The most important part is letting the gel dry completely before peeling.

Color intensity and wear time vary by skin type, prep, setting time, shade, cleansing products and activity.
A defined brow look that stays put through your day.
Once the tint has developed, the formula is designed to stay in place better through everyday touching, busy routines, warm weather and day-to-day movement.
*Actual duration varies with skin type, setting time, cleansing routine, shade and activity.



Choose your brow depth—not just your hair color.
A brow shade usually looks most believable when it works with both your hair and the natural depth of your brow hairs. Start slightly softer if you are between shades.
- Warm BrownFor softer warm-toned definition.
- Natural BrownA balanced everyday brown.
- Dark BrownFor deeper brunette brows.
- Grey BrownA cooler, more muted result.
- BlackFor naturally deep brows and stronger contrast.
Your brow shape is decided at application.
Because the color remains after peeling, precision matters. The angled tip helps place product more deliberately around the lower brow line, arch and tail.


Soft on Monday. More defined on Saturday.
The finished brow does not have to look one way. Product amount, setting time and where you concentrate the tint all influence the final appearance.
Peel-off tint or everyday brow pencil?
Both can define brows. The difference is how often you want to rebuild the look.
Designed to leave color behind
- Apply, dry and peel
- Visible tint can last beyond the day*
- Water- and sweat-resistant wear
- Useful for sparse-looking arches and tails
- Five shade options
Designed for same-day makeup
- Draw and fill each time you wear it
- Usually removed with the rest of your makeup
- Easy to change shape day to day
- Useful when maximum daily flexibility matters
- No setting or peeling step
*Wear varies by skin type, application, cleansing and activity.































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